For product teams & platforms

Overview

Use subnames to onboard users with a name (not an address), improve payment safety, and provide cross-app identity.

More Use Cases

AI launchpads → Auto-assign subnames to every new AI agent created.
Website builders → use .eth subnames to deploy free decentralized websites.
Websites → .eth domains resolve to decentralized, censorship-resistant websites.
RaaS providers → Chain-wide naming service for every rollup.
Blockchain infra/tools → Adds a universal identity layer for developers.
Wallet-as-a-Service → One wallet name that works across all chains.
Games → Custom player usernames with cross-chain utility.
Identity apps/services → Use ENS as the foundation for digital identity.
L2 chains → unified chain-wide identity under one .eth name as a root zone.
Payment apps → Venmo-like transacting experience in crypto.
Individuals → Creators give subnames to followers for onboarding.
All others → Any user-facing app needs names as identity primitives.

Subname Benefits

Universal identity → One name works across apps, wallets, and blockchains.
Trust & safety → Reduces errors, scams, and copy-paste risks.
Scam protection → No phishing, address spoofing, clipboard hijacking, etc.
Simplified Onboarding → Users get onboarded simply by registering a username.
New revenue streams → Premium names, renewals, subname activations.
Referrals → Domains and subdomains used as trackable referral links.
Portability → Identity you own, not locked to any app or chain.
Brand Visibility → People wear their name.base.eth as their social handle.
Social identity → Communities distribute branded names
Cross-app interoperability → ENS usernames resolve across 1,000+ web3 apps
Onchain Profile → ENS + metadata (avatar, social handles, website, addresses…)
Immutable websites → Decentralized, censorship-resistant website (contenthash)